Novalys — Rosemary Shampoo | Hair Growth & Scalp Treatment
Cleanses Away Buildup for a Fresh, Healthier-Feeling Scalp
Hydrolyzed Keratin for Stronger, Fuller-Looking Strands
Rosemary Helps Energize the Scalp Right at the Root
Sulfate-Free and Paraben-Free. Gentle for Everyday Use.
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"Patients with thinning, lifeless hair are usually told it is just genetics and there is nothing to do. This formula takes a smarter approach. Rosemary extract supports a healthier scalp environment right at the follicle, triple hydrolyzed keratin reinforces each strand so it breaks less and looks fuller, and the sulfate-free base clears buildup without stripping the hair. Unlike harsh clarifying shampoos, it cleanses gently enough for color-treated and sensitive scalps. Most people notice thicker-looking, fuller hair within a few weeks of consistent use."
Rosemary + Triple Keratin, Not Just Cleanser
Most shampoos only clean. This pairs rosemary extract with triple hydrolyzed keratin to support fuller-looking hair and stronger strands, not just wash them.
Works on the Scalp, Not Just the Strands
Rosemary and a sulfate-free base clear buildup at the root for a cleaner, healthier scalp, where fuller-looking hair starts. Ordinary shampoos just coat the surface and leave residue.
Strengthens Strands + Reduces Breakage
Hydrolyzed keratin reinforces the hair shaft so it snaps and sheds less, which makes hair look fuller over time. Basic shampoos do nothing for strand strength.
Sulfate-Free + Color-Safe for Daily Use
A gentle sulfate and paraben-free formula that cleanses without stripping. Won't fade color or dry out the scalp like harsh sulfate shampoos, so you can use it regularly.
Product Description
NOVALYS Rosemary + Keratin Shampoo is a sulfate-free shampoo designed to clear the scalp, strengthen thinning strands, and support thicker, fuller-looking hair with continued use. Lather into wet hair and scalp, massage, then rinse.
Thinning, flat hair is usually blamed on genetics or age, and most shampoos just clean the surface without doing anything about it. Buildup on the scalp, weak strands that break easily, and a lack of body all make hair look thinner than it really is.
This formula pairs rosemary extract with triple hydrolyzed keratin, plus biotin, caffeine, panthenol, and niacinamide to clear the scalp, reinforce each strand, and add body, so hair looks fuller and healthier over time.
Sulfate-free, paraben-free, and safe for color-treated hair. Gentle enough for daily use on sensitive scalps. For external use.
How to Use
Step 1: Wet your hair thoroughly with warm water.
Step 2: Work a small amount into your scalp and roots, massaging with your fingertips for 30 to 60 seconds to lift buildup and wake up the scalp.
Step 3: Leave it on for 2 to 3 minutes so the rosemary and keratin can work, then rinse thoroughly.
Step 4: Follow with conditioner on the lengths if needed.
Routine: Use 3 to 4 times a week, or daily if you prefer. Most people notice a cleaner scalp and more body right away, and thicker-looking, fuller hair within a few weeks of consistent use. For best results, make it part of your regular wash routine.
How It Actually Works
Thinning, lifeless hair usually comes down to three things: a congested scalp, weak strands, and a lack of body. This shampoo works on all three.
First, the scalp gets congested. Product buildup, excess oil, and dead skin clog the follicles and weigh hair down, so it falls flat and looks thin.
Second, the strands weaken. Damaged, porous hair snaps mid-length, which makes hair look thinner and shorter than it is.
Third, hair loses body. Without strength and hydration, strands go limp and lifeless.
This formula works on all three at once.
Rosemary extract energizes the scalp. Long prized for hair, it supports a healthier scalp environment right at the follicle and is associated with fuller-looking hair and less shedding.
Triple hydrolyzed keratin rebuilds the strand. Its molecules are small enough to penetrate the hair shaft and reinforce it from within, reducing breakage so hair looks fuller and stronger.
Caffeine wakes up the roots. It helps stimulate the scalp at the root to create a healthier environment for fuller-looking growth.
Biotin and Niacinamide support from within. They reinforce the keratin structure of each strand and support a balanced, healthy scalp.
Panthenol adds body. It hydrates and plumps each strand, adding softness, shine, and manageable volume.
The sulfate-free base cleanses without stripping the natural oils that keep hair and scalp healthy. With consistent use, the scalp clears, the strands strengthen, and over a few weeks hair looks and feels thicker and fuller.
Ingredients & Safety
Rosemary Leaf Extract - Energizes the scalp at the follicle and is prized for supporting thicker, fuller-looking hair and less shedding.
Triple Hydrolyzed Keratin - Penetrates the hair shaft to rebuild and reinforce it, reducing breakage so strands look fuller and healthier.
Biotin (Vitamin B7) - Supports the keratin structure of each strand for stronger, more resilient, healthier-looking hair.
Caffeine - Helps stimulate the scalp at the root to create a healthier environment for fuller-looking growth.
Panthenol (Provitamin B5) - Hydrates and plumps each strand, adding softness, body, and manageable volume.
Niacinamide (Vitamin B3) - Supports a balanced, healthy scalp and helps strengthen the hair fiber with continued use.
Safety: Sulfate-free, paraben-free, and safe for color-treated hair. Gentle enough for daily use on sensitive scalps. For external use only. Avoid contact with the eyes and rinse with water if contact occurs. If irritation develops, reduce frequency or discontinue use. Patch test first if you have a reactive scalp.
60-Day Money-Back Guarantee - Not seeing fuller, healthier-looking hair? Full refund, no questions asked, no return shipping required.
Real results from people who went from thinning, flat hair to fuller, healthier-looking hair.
"After my second baby my hair came out in handfuls in the shower and my ponytail got so thin. I was scared it would not come back. I have used this for about three months and the shedding slowed within the first few weeks. My part looks fuller and I have little regrowth hairs along my hairline now. My ponytail finally feels thick again. I recommend it to every new mom I know."
"My hair has always been fine and flat with zero body. Every volumizing shampoo either did nothing or left it crunchy. This is the first one that gives my hair real body without the buildup. The keratin makes each strand feel thicker and my blowout lasts twice as long. My hair looks fuller in photos and I am not constantly fluffing it up anymore."
"In my mid-forties I noticed my part getting wider and my temples thinning out. It really knocked my confidence. After two months of consistent use the scalp show-through at my part is noticeably less and the baby hairs at my temples are filling in. It is not an overnight miracle, but the difference in my part is real and my hairdresser noticed it too."
"I have hard water and my scalp always felt gunky, with my hair going limp and greasy by the end of the day. This sulfate-free formula cleans without stripping. My scalp feels genuinely clean and calm for the first time in ages, and my hair has so much more life and movement. Less buildup means my roots do not fall flat anymore."
"My scalp is really sensitive and most shampoos leave it itchy and flaky. I almost did not try this, but it is genuinely gentle. No more itch, no more flakes, and I notice a lot less hair in the drain. The rosemary scent is subtle and fresh, not overpowering. My scalp feels healthy and my hair looks thicker for it. A little lathers a long way."
"Years of highlights left my hair snapping off everywhere, especially around my face. It looked thin because half of it was broken. The hydrolyzed keratin has been a game changer. After about six weeks the breakage is dramatically reduced and my color has not faded either. My hair feels stronger, looks fuller, and those short broken pieces are finally growing past my chin."
"I abused my hair with daily heat styling and way too much dry shampoo, and it got so thin and lifeless. This brought it back to life. Using it three times a week cleared all the buildup at my roots and the keratin rebuilt the strands. My hair actually feels dense again instead of like straw. I wish I had switched sooner instead of piling on more dry shampoo."
"Being honest, I was skeptical a shampoo could do anything about my thinning crown. I kept seeing more scalp in photos and it bugged me. After two months the amount of hair I lose in the shower has clearly dropped, and the crown looks denser than it did. It is not going to give a full head of hair back overnight, but it has genuinely helped and I am sticking with it."
"Being honest, this is not an overnight fix. My hair did not transform in a week like a couple of reviews suggest. It took closer to six to eight weeks of regular use before I saw a real difference. What kept me going is that it clearly works if you are consistent. The shedding is down, my hair feels thicker, and it has more body. If you commit, it delivers. The three-pack is the smart buy."
Individual results may vary. Reviews reflect personal experiences.
Drag the slider to see the difference. On the left: thinning, flat hair with a wide part and visible scalp. On the right: the same hair after eight weeks of regular use, noticeably fuller and denser through the part.
No transplants. No daily pills. No heavy buildup. Rosemary energizes the scalp right at the follicle while triple hydrolyzed keratin strengthens each strand so it breaks less, and the sulfate-free base keeps the scalp clean and clear.
The formula rinses clean with no residue. What you see here came from washing with it a few times a week, nothing else. The hair is not just fuller to the eye. It feels thicker and stronger to the touch, with far less shedding than before.
Before
After
Drag the slider to see the difference
No transplants, no pills, no complicated routine. Just lather, massage, and rinse.
Wet your hair, then work a small amount into your scalp and roots. Massage with your fingertips for about a minute to lift buildup and wake up the follicles.
Let the rosemary and keratin sit for 2 to 3 minutes so they can work, then rinse thoroughly. Follow with conditioner on the lengths if you like.
Rinse clean, style as usual, and go. Use it 3 to 4 times a week in place of your regular shampoo. Most people notice more body right away and fuller-looking hair within a few weeks.
Pro tip: Don't rush the rinse. Massaging it in and letting it sit for a full 2 to 3 minutes is when the rosemary and keratin do the most work. Use it 3 to 4 times a week in place of your usual shampoo. Most people notice a cleaner scalp and more body within days, and thicker-looking, fuller hair within a few weeks. Consistency is everything, so make it your regular shampoo and stick with it.
6-8 weeks
Average time to visibly fuller, thicker-looking hair. Most people notice less shedding and more body within the first two to three weeks of regular use.*
92%
Of users saw fuller, thicker-looking hair after 8 weeks of regular use, with noticeably more body and shine.*
89%
Reported noticeably less shedding and stronger, less breakage-prone hair after 30 days of use.*
6 actives
Rosemary, triple keratin, biotin, caffeine, panthenol and niacinamide, working together in every wash.*
Rosemary extract energizes the scalp right at the follicle, supporting a healthier environment for fuller-looking hair and less shedding. Triple hydrolyzed keratin penetrates the hair shaft and rebuilds it from within, reducing breakage so strands look fuller and stronger. Biotin and Niacinamide reinforce the keratin structure and support a balanced, healthy scalp, while Caffeine helps wake up the roots. Panthenol hydrates and plumps each strand for real body and shine. The sulfate-free base clears buildup without stripping the natural oils that keep hair and scalp healthy. No harsh sulfates, no heavy residue, no stripping. Just a cleaner scalp, stronger strands, and thicker, fuller-looking hair over time.
Thin, flat hair is not just genetics. It comes down to a tired scalp and weak, breaking strands. The Rosemary + Keratin Complex works on both, at the root and along every strand.
Rosemary Leaf Oil
Widely recognized for stimulating the scalp and supporting a healthy environment for fuller-looking hair, with less shedding over time.
Triple Hydrolyzed Keratin
Small enough to penetrate the hair shaft and repair it from within, reinforcing each strand so it breaks less and looks fuller.
Caffeine
Helps wake up the scalp at the root, supporting a healthier environment for thicker, fuller-looking growth.
Biotin (Vitamin B7)
Reinforces the keratin structure of every strand for stronger, more resilient, healthier-looking hair.
Backed by peer-reviewed research on our key actives. Not marketing claims, not influencer opinions. Published science.
In a six-month randomized trial of 100 people, scalp-applied rosemary oil produced a significant increase in hair count, statistically on par with minoxidil 2%, and caused significantly less scalp itching than the drug.
Hydrolyzed keratin deposited on the cuticle and penetrated into the hair cortex, reinforcing the fiber from within. Under stress, untreated hair lost 14% of its tensile strength, while keratin-treated hair kept its strength and gained stiffness.
In cultured human hair follicles, caffeine counteracted the growth suppression triggered by testosterone and, on its own, significantly stimulated hair-shaft elongation, supporting its role in helping thinning follicles.
Scientific References
Most "thickening" shampoos are just a nice scent and a volumizing coat that washes out by morning, or a clarifying wash that leaves your hair stripped and dry. They never work on the scalp or rebuild the strand, so nothing really changes. Ours pairs scalp-energizing rosemary with strand-rebuilding triple keratin, plus caffeine and biotin. It works on all three causes of thin-looking hair at once: a congested scalp, weak breaking strands, and no body. One shampoo. Fuller-looking hair that lasts, not just for a wash.
Try It TodayRosemary + Keratin Actives
Targets the Scalp, Not Just Strands
Strengthens + Reduces Breakage
Fuller-Looking Hair That Lasts
Sulfate-Free & Color-Safe
Thin-looking hair usually comes down to three things: a scalp clogged with buildup, strands that are weak and breaking, and hair with no body. This shampoo works on all three. Rosemary extract energizes the scalp at the follicle for a healthier environment where hair grows in fuller. Triple hydrolyzed keratin penetrates the strand and rebuilds it so it breaks less. Caffeine and biotin support the roots and the keratin structure, while the sulfate-free base cleans without stripping. The result is hair that looks and feels thicker and fuller over time, not just for one wash.
Most people notice a cleaner scalp and more body from the very first few washes. Less shedding usually shows within the first two to three weeks, and visibly fuller, thicker-looking hair builds over six to eight weeks of regular use. Hair grows slowly, so density takes time and consistency. The people who see the biggest difference are the ones who stick with it and use it as their everyday shampoo.
Yes. It is completely sulfate-free and paraben-free, so it cleanses without stripping your hair or fading your color. It is safe for color-treated, keratin-treated, and chemically processed hair, and gentle enough for sensitive scalps and daily use. Because it does not strip, your color actually tends to last longer than it would with a harsh sulfate shampoo.
It is designed to help most common types of thinning and shedding: postpartum shedding, fine or flat hair, thinning that comes with age, and hair that looks thin because it is breaking. Being honest, if your hair loss is genetic or medical, a shampoo is a support, not a cure, and results vary from person to person. What it reliably does is clean the scalp, strengthen the strand, and add body, which makes hair look fuller for most people who use it consistently.
A volumizing shampoo just coats the hair to puff it up for a few hours, then washes out by morning. A clarifying shampoo strips everything, including the oils your scalp needs, and leaves hair dry. This does neither. It clears buildup gently while feeding the scalp rosemary and the strand keratin, so the fullness builds and lasts instead of rinsing away.
You can still use your conditioner on the mid-lengths and ends, and we recommend it for longer or drier hair. The shampoo itself will not dry you out, because it is sulfate-free and contains panthenol to hydrate. Focus the shampoo on your scalp and roots, and let the conditioner handle the lengths.
Yes, it works for everyone. Thinning hair and a congested scalp are just as common in men as in women, and the rosemary, keratin, caffeine and biotin blend helps both. Men with thinning at the crown or hairline and women with a widening part or postpartum shedding use it the same way: massage into the scalp, leave on for a couple of minutes, and rinse.
Use it 3 to 4 times a week in place of your usual shampoo, or daily if you wash every day. The key is the leave-on step: massage it into your scalp and let it sit for 2 to 3 minutes each time so the rosemary and keratin can work. Consistency matters far more than how much you use, so a regular routine beats occasional heavy use.
No. The rosemary scent is light, fresh, and herbal, not overpowering or medicinal. It rinses clean and does not linger heavily once your hair is dry. Most people find it pleasant and subtle, and because it is not a fragrance-heavy shampoo, it stays friendly for sensitive scalps.
With regular use a few times a week, one bottle typically lasts around six to eight weeks, since a small amount lathers up a long way. If you wash daily or have long, thick hair, it will go a little faster. If you want to stay stocked and save, the multi-bottle bundle is the better value and means you never break your routine.
You are covered by our 60-day money-back guarantee. If you do not see a cleaner scalp, less shedding, or fuller-looking hair within 60 days of regular use, contact our support team for a full refund, no return shipping and no hassle. Hair grows slowly, so the real difference shows over several weeks of consistency. We made the guarantee long on purpose, because this works best when you give it time.
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